Trish McEvoy is the President and Founder of Trish McEvoy Beauty. A renowned makeup artist known for teaching the Power of Makeup, Trish founded her company in the mid-seventies when the only readily available makeup tools were the sponge applicators that came free with compacts. Taking matters into her own hands, she hand cut art-store paintbrushes into mistake-proof shapes, manufactured her creations and soon developed a cult following among women and artists the world over. In partnership with her husband, dermatologist Dr. Ronald Sherman, she then opened one of the nation’s first medi-spas, forging their combined makeup and medical expertise for an unprecedented skincare and beauty experience. Client-demand for Trish’s custom-made products led to the development of her groundbreaking color and skincare lines followed by the launch of her mood-elevating Fragrance Wardrobe. In 1995 Trish changed the face of makeup with the invention of her patented Makeup Planner beauty organizer, the one-and-only portable makeup vanity.

Trish’s commitment to products and techniques that address women’s concerns has inspired a diverse following and turned her company into one of the industry’s most successful independent cosmetic brands. From educational house parties to the red carpet, Trish’s clientele has included celebrities at the Academy Awards and for magazine covers, editorial shoots and television. She is the author of The Power of Makeup: Looking Your Level Best at Every Age and is currently writing her second book. Trish has shared her mastery on numerous network television programs, including Oprah, The Today Show, Larry King Live and Good Morning America where she served as the beauty expert in residence.

Sold at exclusive stores and boutiques in the US, UK and Ireland and online, in 2012 Trish made her debut on HSN. She has been the recipient of many prestigious awards including the distinctive Beauty Award by the Cosmetic Executive Women trade organization. Today Trish McEvoy is synonymous with the very same principle that is the foundation of her business: makeup has power, inside and out.